my story

My Story

If I had to give my younger self advice, I’d say:

“Every experience, whether big or small, is a stepping stone. Embrace it, learn from it, and let it shape you.”
— ks

My journey so far has been a mix of curiosity, resilience, and adaptability. From creating high-converting campaigns to managing global collaborations, every step has been about finding meaning in the details and making a difference.

Growing Up

Unlike some people who know exactly what they want to do, I figured it out along the way. But one thing has always been constant: my curiosity.

My dad has been a huge influence in my life, teaching me the value of resilience and resourcefulness. Watching him navigate challenges with strength inspired me to approach life with the same determination.

It all started when my 10th-grade results fell short of expectations. My dad dreamed of me attending a specific college, but instead, I enrolled in a Travel & Tourism course—a choice that completely changed my perspective.

At 16, I started my first internship as a receptionist at a travel company. Interacting with people, solving problems, and even earning the highest stipend in my batch sparked my love for connecting with others and taking ownership of my work.

Discovering My Passion

From managing events with 800+ attendees during my Event Management degree to pivoting to digital marketing during the pandemic, my career path has been anything but traditional.

COVID-19 forced me to adapt quickly. Within 10 days of the lockdown, I joined a friend’s startup, CrazyHands, diving headfirst into website creation, ad management, and campaign strategy. Over three years, I managed a $20,000 ad budget, generating $45,000 in returns—a hands-on crash course in digital marketing.

Broadening Horizons in Marketing Analytics

To expand my knowledge and fulfill my dad’s dream, I moved to the USA to pursue my master’s in Marketing Analytics at Suffolk University. Here, I blended my love for creativity and data, creating social media campaigns, managing events, and producing monthly analytics reports.

Highlights of my time at Suffolk include:

  • Increasing enrollment by 50% for the Travel Seminar through Qualtrics surveys.

  • Designing engaging social media content for Suffolk in the Hub.

  • Hosting the podcast "What’s the Story" to share stories and insights that matter.

Where I Am Now

At 25, I’ve had the opportunity to work across industries and platforms, from crafting SEO strategies to hosting podcasts. Some of the highlights of my journey include:

  • At NJI Media, I optimized content for SEO, driving a 25% increase in organic traffic, and collaborated with global teams to deliver high-impact marketing strategies.

  • At GrowByData, I crafted LinkedIn videos and leveraged insights to maximize engagement, boosting visibility across campaigns.

  • At Mind Blossom, I increased newsletter click-through rates by over 100% and drove a 20% rise in event registrations with strategic content planning.

  • At Suffolk in the Hub, I hosted community events and produced the podcast “What’s the Story,” sharing alumni insights with students.

What I Love Doing ?

  • Uncovering Insights – Using tools like Python, Tableau, and SEMrush to analyze data and find actionable strategies.

  • Crafting Stories – Whether it’s a social post, a podcast, or a newsletter, I love connecting with audiences through meaningful content.

  • Streamlining Workflows – Automating processes to save time for creative thinking and strategic planning.

  • Building Connections – Collaborating with people from different cultures and backgrounds to achieve shared goals.

What’s Next

I’m passionate about the intersection of marketing, data, and storytelling. My goal is to continue creating strategies that connect people and brands while solving real-world challenges

Grind Grow Glow

Grind Grow Glow