Responsibilities At
NJI Media

  • Created and maintained a comprehensive content calendar that included key events, industry conferences, and major happenings across global politics, client industries, creative fields, and sports.

  • Planned, developed, and posted engaging content across NJI’s social media channels to ensure a consistent and impactful online presence.

  • Oversaw NJI’s award calendar by tracking deadlines, gathering key submission materials, and coordinating with the Marketing Manager.

  • Assisted in data collection, analytics, and performance tracking across NJI’s website and social media channels to inform strategy.

  • Implemented SEO best practices and refined content strategy to improve visibility and drive better engagement across digital platforms.

  • Developed creative ideas to enhance NJI’s social media and newsletter performance, ensuring content remained relevant and compelling.

  • Managed the weekly internal newsletter to keep NJI employees informed and engaged with key updates, achievements, and industry news.

Articles

Stories I’ve Helped Bring to Life

  • I contributed to articulating and refining the article "NJI Grows Global Team With New Talent and Expanded Service Offerings", which highlights NJI’s strategic expansion heading into 2025.

    • Collaborating closely with the team, I helped shape the narrative, emphasizing the impact of new hires, promotions, and expanded service offerings, ensuring the tone and structure aligned with NJI’s brand identity.

    • The article reflects NJI’s commitment to delivering impactful, culturally fluent creative solutions, celebrating both new and existing team members while inviting future talent to join the journey.

    Published: November 26, 2024

  • I contributed to the first draft of this article by researching insights shared in Upwork’s AI Webinar and focusing on SEO strategies. My work involved:

    • Crafting the initial structure and content based on Jacqueline Tangorra’s AI integration insights.

    • Identifying relevant keywords to enhance search performance and drive organic traffic.

    • Creating a foundation for an actionable guide tailored for SMBs and enterprises to leverage AI effectively.

    Published: October 28, 2024